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Openbet’s Sports Betting for Danske Spil

Danske Spil will use a ‘Sports Betting’ solution from Openbet, with Ardenta supplying and supporting the IT infrastructure. Ardenta is Openbet’s primary technology partner. Ardenta’s infrastructure solution addresses the design, as well as the selection and implementation of the hardware, software, networking, services and support environment for the Openbet application. Ardenta is proud to be partnering with Openbet in such a prestigious contract.


Major contract win for the leading sportsbook software supplier and lottery platform of choice.

The leading sportsbook and online gaming software supplier, OpenBet is pleased to announce that following a highly competitive tender process, it has been awarded the contract to supply the Danish state lottery, Danske Spil, with the software for the replacement of their sports betting platform which has been in place since 1994.
Danske Spil is the leading sports betting provider in Denmark and OpenBet has been selected as the platform provider to power its new sports betting platform. With OpenBet’s IT framework together with IT infrastructure and services partner Ardenta, it is anticipated that with this hosted solution there will also be a much wider range of product and improved functionality including enhanced in-play betting.
Danske Spil are forming strategic alliances and partnerships with betting providers to replace and upgrade their platforms in order to maintain their competitive advantage. Danske Spil have acknowledged that award of this contract is in line with their strategy of purchasing the strongest systems for each product line.

David Loveday, Chief Executive of OpenBet, said:
“This award by Danske Spil, against all other major operators in this field underlines our market-leading position in sports betting and is testament to our work with other lotteries and government-backed betting organisations. As we continue to build our global footprint, this is another building block for the international expansion of OpenBet and further verification of the probity and quality of our proposition.”

“As one of the most technically advanced lottery providers in Europe, this is a flagship project for us and we are confident we have the best product with the most flexible and scalable sports betting platform to enable Danske Spil to continue to strengthen their existing competitive advantage.”, added David Loveday, CEO OpenBet.

Jens Aaløse, Chief Executive of Danske Licens Spil commented:
“It is our constant ambition to compete at the highest level of the sports betting area. With OpenBet’s platform we intend to further strengthen our sports betting products with a much wider range of bets and improved functionalities for both pre-live and in-play betting.”

“We have performed very well on the sport betting market since the introduction of the new gaming legislation in January 2012, and we are happy to establish that we are the Danes’ preferred sports betting provider,” said Jens Aaløse, CEO of Danske Licens Spil, which operates the company’s sports betting, online poker and online casino offerings.

For more information about OpenBet, please contact:

Susanna Underwood or Yeemay Huang
E: or
T: +44 (0)20 8742 1600

About OpenBet Ltd (
Established: Founded in 1996, OpenBet powers the largest share of the world’s online bets with global software deployments in multiple, legal gaming jurisdictions. With offices in North America, Australia and the UK, over 20 customers in the online gaming industry and over 50 integrated partners worldwide, OpenBet provides the most open gaming platform and a product suite that ensures the very best and most flexible solution available.

Innovative: OpenBet prides itself on product innovation and technical excellence that makes it the technology provider and betting platform of choice for bookmakers, national lotteries and other government-backed betting organisations and operators in newly regulating international markets. OpenBet’s products include Sportsbook, Casino, Poker with a single centralised Account. With a
roadmap of continuing innovation, OpenBet Retail also offers integrated solutions bridging land-based and online.

Trusted: OpenBet is trusted by some of the world’s most successful operators including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet, PMU. OpenBet is the preferred supplier of national lotteries in North America providing the underlying technology for their online operations and as the primary online casino provider for BCLC, Loto-Québec, Atlantic Lottery and the Western Canadian province of Manitoba. With a proven track record in probity, OpenBet only deals with legal jurisdictions.

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