Ardenta

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eGR B2B Winners

eGR winner photoIT infrastructure and eGaming specialist firm Ardenta has won the industry-renowned eGR B2B Awards in the IT supplier category. The awards are organised by eGaming Review, and winners announced at a ceremony in Tower Hill, London, in the presence of the industry’s major players.

Judged by a panel of ten esteemed eGaming experts including brand representatives and entrepreneurs, the Awards are open to suppliers in the sector, who can demonstrate their growth, customer focus, and innovative service offering. In their fifth year, the eGR B2B Awards have become known as the most prestigious accolade to suppliers across the eGaming sector including software developers, mobile platforms, payment providers, recruiters, networks, and IT and infrastructure suppliers.

This is the second consecutive year that Ardenta has won, making the award all the more special.

The case presented to the judging panel comprised examples of Ardenta’s work with national as well as international operators, including the challenges overcome in delivering customer acquisition and retention opportunities. For example, Ardenta provides the IT infrastructure behind the successful re-launch of the Betfair’s fixed-odds Sportsbook Platform as its principal customer offering. The focus on Sportsbook over the Exchange represented a strategic change in Betfair’s business focus, and enables the innovative CashOut feature, a Betfair tool which allows customers to settle bets early for a reduced return. While the CashOut feature may appear simple at the front-end, it represents a significant IT challenge in managing the functionality, the infrastructure load, database load, etc. This is where Ardenta’s expertise assisted Betfair.

“I am immensely proud that Ardenta has earned this accolade for the second year running, and am delighted to see that the sector has acknowledged us as their IT suppliers of choice,” says Neil Truby, co-founder and Managing Director at Ardenta. He explains: “I’m pleased that our uncompromising focus on delivering quality solutions has been recognised in the form of this industry accolade. We are privileged to work with big eGaming brands both in the UK and internationally on delivering the infrastructure that is the backbone of the end-user experience.”

Ardenta’s expertise, coupled with technology agnosticism and in-depth understanding of the demands of eGaming providers has meant that truly innovative solutions are delivered to enable growth. It would appear that the industry has taken note of Ardenta’s abilities and expertise by naming the company IT supplier of the Year 2014.

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